debbie millman

Thursday, September 27, 2007

Elements of Branding

branding periodic table

Kirk Littell and George Potts of Kolbrener have compiled a list of major branding terms in a super-creative "Periodic Table." Go to the original in the link below and rollover each branding element to discover each definition. Groups include: Advertising, Direct, Branding, Marketing Communications, M&A, Misc.

Via Kolbrener and Brand Autopsy.


Anonymous Anonymous said...

Great Post! Here is another useful resource about branding tips

branding tips

9/27/2007 11:27:00 PM  
Anonymous Anonymous said...

My name is George Potts and I am the Vice President of Marketing for Kolbrener. One correction regarding your post. Brandon Fritz did not compile the list you reference. He merely posted it. It was created by our strategy and design teams led by Kirk Littell, Vice President & Creative Director, and myself.

9/29/2007 06:56:00 PM  
Blogger debbie millman said...

fixed! sorry about that!

9/30/2007 10:32:00 PM  

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