Elements of Branding
Kirk Littell and George Potts of Kolbrener have compiled a list of major branding terms in a super-creative "Periodic Table." Go to the original in the link below and rollover each branding element to discover each definition. Groups include: Advertising, Direct, Branding, Marketing Communications, M&A, Misc.
Via Kolbrener and Brand Autopsy.
posted by debbie millman at 9/27/2007 09:26:00 PM
3 Comments:
Great Post! Here is another useful resource about branding tips
branding tips
My name is George Potts and I am the Vice President of Marketing for Kolbrener. One correction regarding your post. Brandon Fritz did not compile the list you reference. He merely posted it. It was created by our strategy and design teams led by Kirk Littell, Vice President & Creative Director, and myself.
fixed! sorry about that!
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