debbie millman

Thursday, September 27, 2007

Elements of Branding

branding periodic table

Kirk Littell and George Potts of Kolbrener have compiled a list of major branding terms in a super-creative "Periodic Table." Go to the original in the link below and rollover each branding element to discover each definition. Groups include: Advertising, Direct, Branding, Marketing Communications, M&A, Misc.

Via Kolbrener and Brand Autopsy.


Anonymous Anonymous said...

Great Post! Here is another useful resource about branding tips

branding tips

9/27/2007 11:27:00 PM  
Anonymous said...

My name is George Potts and I am the Vice President of Marketing for Kolbrener. One correction regarding your post. Brandon Fritz did not compile the list you reference. He merely posted it. It was created by our strategy and design teams led by Kirk Littell, Vice President & Creative Director, and myself.

9/29/2007 06:56:00 PM  
Blogger debbie millman said...

fixed! sorry about that!

9/30/2007 10:32:00 PM  

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Location: new york city, United States

Debbie Millman has worked in the design business for over 25 years. She is President of the design division at Sterling Brands. She has been there for nearly 15 years and in that time she has worked on the redesign of global brands for Pepsi, Procter & Gamble, Campbell’s, Colgate, Nestle and Hasbro. Prior to Sterling, she was a Senior Vice President at Interbrand and a Marketing Director at Frankfurt Balkind. Debbie is President of the AIGA, the largest professional association for design. She is a contributing editor at Print Magazine, a design writer at and Brand New and Chair of the Masters in Branding Program at the School of Visual Arts in New York City. In 2005, she began hosting the first weekly radio talk show about design on the Internet. The show is titled “Design Matters with Debbie Millman” and it is now featured on In addition to “Look Both Ways: Illustrated Essays on the Intersection of Life and Design,” (HOW Books, 2009, she is the author of "How To Think Like A Great Graphic Designer" (Allworth Press, 2007) and “The Essential Principles of Graphic Design” (Rotovision, 2008).

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