debbie millman

Friday, April 03, 2009

Design Matters Today with Dan Formosa 04.03.09

Joining me today on Design Matters with Debbie Millman is Dan Formosa.

Daniel Formosa, Ph.D. is a consultant in product design and research. Dan’s education includes design, ergonomics and biomechanics. He has received numerous design awards and his work has been selected for national and international exhibits. Dan was a member of the design team that developed IBM’s first personal computer, OXO Good Grips kitchen tools and XM Satellite Radio. His work has been included in the permanent collection of the Museum of Modern Art. Dan recently worked with Ford to develop SmartGauge, an instrument cluster for Ford’s 2010 hybrid cars designed to influence driving behavior and save fuel – an innovation for the auto industry. Dan is a founding member of Smart Design in New York City. In addition to his design work he lectures worldwide on the physical, social and emotional aspects of design and innovation. Dan also recently co-authored and illustrated the book Baseball Field Guide, employing principles of information designed to explain the intricate, vague and confusing rules of Major League Baseball.

Design Matters airs live weekly on the Voice America Business Network, now the industry leader in Internet talk radio. The show was voted a "favorite podcast" on PSFK's Marketing Podcast survey and it was voted 9th out of over 300 entries for the Cooper Hewitt National Design Museum’s People’s Choice Award in 2007. The show is also available as Podcasts on iTunes, where over 100,000 people download the show every month.

Design Matters is from 3-4PM EST and you can view the VoiceAmerica Business site and listen to the show from a myriad of locations:

You can go here, through the Sterling link:
http://www.sterlingbrands.com/design/design_matters.php

Or you can go here, through the Voice America link:
http://www.modavox.com/VoiceAmericaBusiness/

Or finally, you can listen to this show, or any of our previous shows, as a Podcast on iTunes, for free. To listen to the Podcasts, you can do either of the following:

Subscribe manually, by going to the iTunes advanced menu, then select
"Subscribe to Podcast," then enter the following:
http://www.sterlingbrands.com/DesignMatters/rss.xml as the feed.

Or simply do a search on the iTunes music store Podcast directory for “Design Matters.”

Everyone is welcome to call in live and toll free--the number is 1.866.472.5790.

Upcoming shows:
April 10: Dan Pink
May 1: Allan Chochinov
May 8: Gary Hustwit
May 15: DeeDee Gordon (our 100th broadcast!)

As always, thank you for listening!

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Debbie Millman has worked in the design business for over 25 years. She is President of the design division at Sterling Brands. She has been there for nearly 15 years and in that time she has worked on the redesign of global brands for Pepsi, Procter & Gamble, Campbell’s, Colgate, Nestle and Hasbro. Prior to Sterling, she was a Senior Vice President at Interbrand and a Marketing Director at Frankfurt Balkind. Debbie is President of the AIGA, the largest professional association for design. She is a contributing editor at Print Magazine, a design writer at FastCompany.com and Brand New and Chair of the Masters in Branding Program at the School of Visual Arts in New York City. In 2005, she began hosting the first weekly radio talk show about design on the Internet. The show is titled “Design Matters with Debbie Millman” and it is now featured on DesignObserver.com. In addition to “Look Both Ways: Illustrated Essays on the Intersection of Life and Design,” (HOW Books, 2009, she is the author of "How To Think Like A Great Graphic Designer" (Allworth Press, 2007) and “The Essential Principles of Graphic Design” (Rotovision, 2008).

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