debbie millman

Friday, June 06, 2008

He Loves His Life The Way It Is.



Ali Alvarez had an ex that used to play lottery scratch cards every week. Most weeks she lost. Some weeks she won a few bucks. But it got him thinking about the whole lottery "thing" -- getting your hopes high for a week, dreaming, escaping, and then being let down.

Since this happens to him on a daily basis WITHOUT the lottery's help, he found the whole thing rather funny. So as an experiment, he started buying scratch cards and not scratching them. It made his ex a little crazy (maybe that's why she is an ex?). When he showed the cards to other people it made them a little crazy too.

So, he started a project. Simply titled: I LOVE MY LIFE THE WAY IT IS, it is a mass collection of unscratched lottery tickets, and a small statement that says a lot of things to a lot of different people.

I love it.


Blogger Scott Perez-Fox said...

Oh, I could never put up with that — I'm so OCD, I have to scratch every spec of silver foil from the appropriate squares.

6/06/2008 03:39:00 PM  

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Debbie Millman has worked in the design business for over 25 years. She is President of the design division at Sterling Brands. She has been there for nearly 15 years and in that time she has worked on the redesign of global brands for Pepsi, Procter & Gamble, Campbell’s, Colgate, Nestle and Hasbro. Prior to Sterling, she was a Senior Vice President at Interbrand and a Marketing Director at Frankfurt Balkind. Debbie is President of the AIGA, the largest professional association for design. She is a contributing editor at Print Magazine, a design writer at and Brand New and Chair of the Masters in Branding Program at the School of Visual Arts in New York City. In 2005, she began hosting the first weekly radio talk show about design on the Internet. The show is titled “Design Matters with Debbie Millman” and it is now featured on In addition to “Look Both Ways: Illustrated Essays on the Intersection of Life and Design,” (HOW Books, 2009, she is the author of "How To Think Like A Great Graphic Designer" (Allworth Press, 2007) and “The Essential Principles of Graphic Design” (Rotovision, 2008).

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