Design Matters Today with Laurie Rosenwald

It is Friday again! That means that Design Matters is live at 3 PM ET. My guest today is Laurie Rosenwald.

Laurie Rosenwald is the World’s Most Commercial Artist and principal of rosenworld.com. Rosenworld’s motto is “No job too big, No job too small, No job too medium.” The studio’s areas of expertise include drawing, graphic design and typography. They are also very good at book jackets, packaging and posters. And animation. And portraits. Laurie also designed a typeface, in collaboration with Cyrus Highsmith, called “Loupot.” It is available from fontbureau.com.

Actually there is no studio, Miss Rosenwald usually works alone, and rosenworld doesn’t exist. In spite of this, rosenworld.com was launched in 1995. Please visit! In addition to her design and illustration work, you will find some rather fascinating essays, including "Enormous Blonde Herring-scented Nauseatingly Fair-minded Nymphomaniacs in Clogs." and "Mutant Bastard Yucky Colors of the Apocalypse." Her children's book, "And to name but just a few: Red, Yellow, Green, Blue" was recently published by Blue Apple Books. It is very good. At least "Cookie" magazine thinks so. And Scholastic Parent and Child named it as one of the years best books.

Laurie teaches an incredibly popular workshop called "How to Make Mistakes on Purpose". It's not what you think it is. It’s not good to describe it, because people shouldn’t know what to expect. She has taught it all over the world, from Stockholm to Starbucks. It was a big hit at the AIGA "Next" Conference, where 200 people took part. But it's not just for designers. Anybody can do it. There are some workshop details at rosenworld.com, but not many. The people that hold the workshop can know about it, but not the participants. She makes them swear "omerta" (the Mafia Code of Silence) after they've done it. Or send an e mail to laurie@rosenworld.com.

Rosenwald does graphic design for IKEA, animation for Sundance Channel and Noggin, and drawings for The New Yorker magazine. She has some other good clients too, such as Ogilvy, J. Walter Thompson, Sony Music, BHV Paris, Vintage Books, Coca Cola, Bravo, Nickelodeon, Conde Nast, Little Brown, Houghton Mifflin, and Knopf. She does quite a bit of advertising work in Europe because they don't understand her here.

Design Matters airs live weekly on the Voice America Business Network, now the industry leader in Internet talk radio. The show was voted a "favorite podcast" on PSFK's Marketing Podcast survey and was recently voted 9th out of over 300 entries for the Cooper Hewitt National Design Museum’s People’s Choice Award. The show is also available as Podcasts on iTunes, where over 50,000 people download the show every month.

Design Matters is from 3-4PM EST and you can view the VoiceAmerica Business site and listen to the show from a myriad of locations:

You can go here, through the Sterling link: http://www.sterlingbrands.com/ListenLive.html

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Or you can go here, through the Designers Who Blog link: http://www.designers-who-blog.com

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