Bursting

The beverage company Schweppes has released “Burst,” an ad that combines water balloons with ultra-slow-motion technology to produce a minute and a half of pure wonder.

Directed by Garth Davis and produced by the Australian agency George Patterson Y&R, “Burst” is set to the sounds of the Cinematic Orchestra. The advertisement uses extreme slow motion to capture brightly colored water balloons at the moment they’re bursting — resulting in everything from gloriously rubbery close-ups to a near-angelic ring of water haloing a young man’s head.

Via the uber cool Very Short List.