debbie millman

Thursday, March 20, 2008

Bursting



The beverage company Schweppes has released “Burst,” an ad that combines water balloons with ultra-slow-motion technology to produce a minute and a half of pure wonder.

Directed by Garth Davis and produced by the Australian agency George Patterson Y&R, “Burst” is set to the sounds of the Cinematic Orchestra. The advertisement uses extreme slow motion to capture brightly colored water balloons at the moment they’re bursting — resulting in everything from gloriously rubbery close-ups to a near-angelic ring of water haloing a young man’s head.

Via the uber cool Very Short List.

2 Comments:

Blogger Shalimar said...

I. Want. Water.

3/21/2008 12:13:00 PM  
Anonymous Danny Gregory said...

Dear Debbie:
I sent you an email/letter/thing a couple of weeks ago. Did it go amiss?
Should I send it again some other way?
Danny Gregory
Dannygregory@mac.com

3/23/2008 10:05:00 AM  

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Debbie Millman has worked in the design business for over 25 years. She is President of the design division at Sterling Brands. She has been there for nearly 15 years and in that time she has worked on the redesign of global brands for Pepsi, Procter & Gamble, Campbell’s, Colgate, Nestle and Hasbro. Prior to Sterling, she was a Senior Vice President at Interbrand and a Marketing Director at Frankfurt Balkind. Debbie is President of the AIGA, the largest professional association for design. She is a contributing editor at Print Magazine, a design writer at FastCompany.com and Brand New and Chair of the Masters in Branding Program at the School of Visual Arts in New York City. In 2005, she began hosting the first weekly radio talk show about design on the Internet. The show is titled “Design Matters with Debbie Millman” and it is now featured on DesignObserver.com. In addition to “Look Both Ways: Illustrated Essays on the Intersection of Life and Design,” (HOW Books, 2009, she is the author of "How To Think Like A Great Graphic Designer" (Allworth Press, 2007) and “The Essential Principles of Graphic Design” (Rotovision, 2008).

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