Branding

Miranda:
Is something funny?

Andy:
No, no, no. Nothing, it just so, it is just those belts look exactly the same to me. I am still learning about this stuff, and…

Miranda:
This… stuff. Oh, okay, I see. You think this has nothing to do with you. You go to your closet and you select, I don’t know, that lumpy blue sweater, for instance, because you are trying to tell the world that you take yourself too seriously to care about whatever you put on your back but what you don’t know is that that sweater is not just blue, it’s not turquoise, it’s not lapis. It’s actually cerulean. And you’re also blithely unaware of the fact that in 2002 Oscar De La Renta did a selection of cerulean gowns and then I think it was Yves St. Laurent, wasn’t it, who showed cerulean military jackets and then cerulean quickly showed up in the collections of eight different designers and then filtered down through the department stores and then trickled on down into some tragic Casual Corner where you, no doubt, fished it out of some clearance bin. However, that blue represents millions of dollars and countless jobs. And it is sort of comical to think that somehow you made a choice that exempts you from the fashion industry, when in fact, you are wearing a sweater that was selected for you by the people in this room, from a pile of… stuff.

From the film The Devil Wears Prada, where "fashion is not just about utility. An accessory is merely a piece of iconography used to express individual identity."