Gain Is Back And Better Than Ever

2008 is turning out to be an exciting year. I am honored to announce that I was asked to chair the AIGA National Biennial Design and Business Conference, GAIN. It will be in October, and we are planning an extraordinary conference. I am working with a really cool advisory committee and have awesome speakers coming. We are still adding more speakers every week, so please keep checking to get the lastest information.

In tandem with the conference, I have been working with Sue Apfelbaum at National AIGA to resurrect Gain, the online design and business journal and I am so pleased to announce that as of yesterday, the journal is back! The following is from my editor's letter:

Welcome to the reinvigoration of Gain: AIGA Journal of Business and Design. The first issue of Gain was launched in 2000, by founding editor David R. Brown and editorial director Andrea Codrington; they were followed by Gong Szeto and David Womack, and most recently Karen McGrane and Liz Danzico (archives are all available). Over time they developed the current mission statement, which we will continue to foster:

“Gain is dedicated to stimulating thinking at the intersection of design and business. Through rigorous case studies and thoughtful interviews, the journal demonstrates how the process of design can be used to solve business problems, foster innovation, build meaningful customer relationships and differentiate products from competitors.”

As we approach the biannual “Gain: AIGA Business and Design Conference” in New York City this October 23–25, we will be working to bring you articles and information from some of the confirmed speakers, as well provide insightful content from some of today’s leading design and business thinkers. We look forward to re-engaging this important discussion and welcome your comments, suggestions and ideas.

So, please register before May 21 to receive the early registration rate, and be in touch if you have ideas for speakers or you are interested in writing an article for the journal. Next week's post will be from the brilliant cultural anthropologist, Grant McCracken, and in the coming months we have articles planned from Alina Wheeler, Jeff Foster, Rob Wallace and many, many more.