debbie millman

Wednesday, October 03, 2007

Onslaught



The follow up to Unilever's brilliant Dove film "Evolution." Perhaps even better than the first.

From Ad Age:
"Beauty-industry advertising is coming under attack once more by beauty advertiser Unilever in a follow-up to the widely honored Dove "Evolution" viral video that broke today in the U.S.

The success of 'Evolution' has helped 'Onslaught' generate numerous blog mentions of it as a follow-up to the original.

Dove's "Onslaught" features a close-up of a cute red-haired preteen girl to musical refrains of "Here it comes" from U.K. group Simian's "La Breeze," followed by a barrage of beauty-industry images and ads featuring booty-shaking lingerie models, cheesy direct-response-style pitches promising cosmetic miracles, scenes of plastic surgery, time-lapse effects of yo-yo dieting and bulimia, all leading up to the tagline: "Talk to your daughter before the beauty industry does." The video, like "Evolution," comes from WPP Group's Ogilvy & Mather Worldwide, Toronto. And it directly supports the Dove Self-Esteem Fund, which has set a goal to reach 5 million girls globally with programs by 2010. To that end, Unilever this year also will enlist yet-unnamed celebrities to appear at events to reveal how stylists, makeup artists, photographers and computer technicians produce their onscreen and on-page looks."

Perhaps they should start by looking at this site?

1 Comments:

Anonymous Anonymous said...

Among the 5 million girls Dove plans to reach, are they hoping to reach the customers of their own parent company, Unilver, in India, who are being lauded on a Unilever website for using a Unilvere product to bleach their faces? The first girl listed actually has given herself extreme blotches, and they are praising her.
http://www.fairandlovely.in/walloffame/walloffame.asp

3/26/2008 07:51:00 AM  

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Debbie Millman has worked in the design business for over 25 years. She is President of the design division at Sterling Brands. She has been there for nearly 15 years and in that time she has worked on the redesign of global brands for Pepsi, Procter & Gamble, Campbell’s, Colgate, Nestle and Hasbro. Prior to Sterling, she was a Senior Vice President at Interbrand and a Marketing Director at Frankfurt Balkind. Debbie is President of the AIGA, the largest professional association for design. She is a contributing editor at Print Magazine, a design writer at FastCompany.com and Brand New and Chair of the Masters in Branding Program at the School of Visual Arts in New York City. In 2005, she began hosting the first weekly radio talk show about design on the Internet. The show is titled “Design Matters with Debbie Millman” and it is now featured on DesignObserver.com. In addition to “Look Both Ways: Illustrated Essays on the Intersection of Life and Design,” (HOW Books, 2009, she is the author of "How To Think Like A Great Graphic Designer" (Allworth Press, 2007) and “The Essential Principles of Graphic Design” (Rotovision, 2008).

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