debbie millman

Friday, June 01, 2007

Design Matters Today with Helicopter

Joining me today on Design Matters are Josh Liberson and Ethan Trask of Helicopter.

Ethan Trask and Joshua Liberson are the founding principals of Helicopter, a full-service strategic design consultancy founded in 2002. Helicopter has worked with Condé Nast, Capitol Records, André Balazs Properties, Hachette, Time Inc., Warner Brothers, Universal, Arista, Rizzoli, Bloomsbury, The New York Times, and the Washington Post Company on a host of projects ranging from magazine design, book design, identity, web design and packaging to concept creation and luxury package production. Helicopter has won awards in ID, Print, AIGA, ADC, and been nominated for a Grammy Award in packaging. For more information about their work you can go to

VoiceAmerica is now the industry leader in Internet talk radio, and Design Matters has over 150,000 listeners. We were also voted a "favorite podcast" on IF's Marketing Podcast survey at, and the show is available as Podcasts on iTunes, where over 45,000 people download the show every month.

Design Matters is from 3-4PM EST and you can view the VoiceAmerica Business site and listen to the show from a myriad of locations:

You can go here, through the Sterling link:

Or you can go here, through the Voice America link:

Or you can go here, through the Designers Who Blog link:

Lots of choices.

Please note that you will need Windows Media Player or the equivalent program to listen in, but you can download the technology for free here:

Or finally, you can listen to this show, or any of our previous shows, as a Podcast on iTunes, for free. To listen to the Podcasts, you can do either of the following:

Subscribe manually, by going to the iTunes advanced menu, then select "Subscribe to Podcast," then enter the following: as the feed.

Or simply do a search on the iTunes music store Podcast directory for “Design Matters.”

Everyone is welcome to call in live and toll free--the number is 1.866.472.5790.


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Location: new york city, United States

Debbie Millman has worked in the design business for over 25 years. She is President of the design division at Sterling Brands. She has been there for nearly 15 years and in that time she has worked on the redesign of global brands for Pepsi, Procter & Gamble, Campbell’s, Colgate, Nestle and Hasbro. Prior to Sterling, she was a Senior Vice President at Interbrand and a Marketing Director at Frankfurt Balkind. Debbie is President of the AIGA, the largest professional association for design. She is a contributing editor at Print Magazine, a design writer at and Brand New and Chair of the Masters in Branding Program at the School of Visual Arts in New York City. In 2005, she began hosting the first weekly radio talk show about design on the Internet. The show is titled “Design Matters with Debbie Millman” and it is now featured on In addition to “Look Both Ways: Illustrated Essays on the Intersection of Life and Design,” (HOW Books, 2009, she is the author of "How To Think Like A Great Graphic Designer" (Allworth Press, 2007) and “The Essential Principles of Graphic Design” (Rotovision, 2008).

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