debbie millman

Tuesday, April 10, 2007

We Are So Much Less Powerful Than We Think

power of ten

From LiveScience.com :

"Destroying the Earth is harder than you may have been led to believe.

You've seen the action movies where the bad guy threatens to destroy the Earth. You've heard people on the news claiming that the next nuclear war or cutting down rainforests or persisting in releasing hideous quantities of pollution into the atmosphere threatens to end the world.

Fools.

The Earth was built to last. It is a 4,550,000,000-year-old, 5,973,600,000,000,000,000,000 tonne ball of iron. It has taken more devastating asteroid hits in its lifetime than you've had hot dinners, and lo, it still orbits merrily. So my first piece of advice to you, dear would-be Earth-destroyer, is: do not think this will be easy."

If you still want to try, here is the definitive list.

1 Comments:

Anonymous DS said...

You have to admit as a PR stunt its quite effective. Even though the world has nothing to worry about – WE DO. Local city air and water pollution has significant effects on our health. Dependence on foreign oil causes war and financial problems. These reasons alone haven't been as effective as Al Gore's apocolyptic powerpoint presentation to persuade us to be greener.

4/11/2007 10:37:00 AM  

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Debbie Millman has worked in the design business for over 25 years. She is President of the design division at Sterling Brands. She has been there for nearly 15 years and in that time she has worked on the redesign of global brands for Pepsi, Procter & Gamble, Campbell’s, Colgate, Nestle and Hasbro. Prior to Sterling, she was a Senior Vice President at Interbrand and a Marketing Director at Frankfurt Balkind. Debbie is President of the AIGA, the largest professional association for design. She is a contributing editor at Print Magazine, a design writer at FastCompany.com and Brand New and Chair of the Masters in Branding Program at the School of Visual Arts in New York City. In 2005, she began hosting the first weekly radio talk show about design on the Internet. The show is titled “Design Matters with Debbie Millman” and it is now featured on DesignObserver.com. In addition to “Look Both Ways: Illustrated Essays on the Intersection of Life and Design,” (HOW Books, 2009, she is the author of "How To Think Like A Great Graphic Designer" (Allworth Press, 2007) and “The Essential Principles of Graphic Design” (Rotovision, 2008).

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