Design Matters Today with Jeffrey Keyton

Joining me on todays broadcast of Design Matters is Jeffrey Keyton.

Jeffrey Keyton is the Senior Vice President of MTV Design and Off Air Creative and oversees the award-winning design teams for MTV: Music Television and MTV2 and visual branding for both MTV2 and MTV’s 24-hour college network, mtvU. During his 20 years at the company, he’s been instrumental in helping to define MTV’s unique and distinctive visual personality by creating innovative and constantly-changing on air designs which have contributed to making MTV one of the most recognizable brands in the world. Additionally, Mr. Keyton oversees the creation of a vast array of off-air materials for such marquis events as the “MTV Video Music Awards” and the “MTV Movie Awards,” and for individual programming including: “Total Request Live” and “Fanatic.”

His creativity and innovative expertise can be seen throughout the two music networks. In January 2001. Mr. Keyton was the visionary force behind the decision for MTV to shut down its air waves for the first time in the channel’s 20 year history, and run a scroll for 17 hours straight, listing the names of hundreds of people who have been the victims of hate crimes across the country. Outside of MTV, Mr. Keyton also shares his knowledge and foresight with the designers of tomorrow by teaching senior design portfolio at the School of Visual Arts in New York City. He also lectures on design and creativity at various industry events across the country and abroad. The work of Mr. Keyton and his team have won numerous awards both in the United States and internationally including the prestigious Clio Award, Gold and Silver Awards from the Broadcast Design Association and the Art Directors Club, as well as the One Show Award.

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