debbie millman

Wednesday, March 21, 2007

Once again, the tables are turned

From Core 77

I had the distinct honor of being interviewed by the always fabulous Steve Portigal for Core 77.

From the site:

"Steve and Debbie traverse a lot of topics in this one, with stops at cultural anthropology, behavioral psychology, commerce, and creativity—and a nice discussion on the commoditization of the term "strategy"...bringing it back to Michael Porter's classic definition, "deliberately choosing a different set of activities to deliver a unique mix of value." (Debbie asserts that strategy is ultimately owned by the smart people in the process: smart designers, smart brand people.)

Around minute 27, she talks about the monologues at the start of the DesignMatters shows—always a highlight for listeners, and, in our opinion, reason enough to tune in to her weekly show: How does she prepare them? What makes for good topics?

Then things wrap up with a discussion of Maira Kalman and her recent work at the Times. Ironic, since next week's Core77 Broadcast will be with Maira, hosted by Steve Heller."

I love serendipity.

Thank you, Steve. You're a great host.


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Location: new york city, United States

Debbie Millman has worked in the design business for over 25 years. She is President of the design division at Sterling Brands. She has been there for nearly 15 years and in that time she has worked on the redesign of global brands for Pepsi, Procter & Gamble, Campbell’s, Colgate, Nestle and Hasbro. Prior to Sterling, she was a Senior Vice President at Interbrand and a Marketing Director at Frankfurt Balkind. Debbie is President of the AIGA, the largest professional association for design. She is a contributing editor at Print Magazine, a design writer at and Brand New and Chair of the Masters in Branding Program at the School of Visual Arts in New York City. In 2005, she began hosting the first weekly radio talk show about design on the Internet. The show is titled “Design Matters with Debbie Millman” and it is now featured on In addition to “Look Both Ways: Illustrated Essays on the Intersection of Life and Design,” (HOW Books, 2009, she is the author of "How To Think Like A Great Graphic Designer" (Allworth Press, 2007) and “The Essential Principles of Graphic Design” (Rotovision, 2008).

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