debbie millman

Friday, February 16, 2007

Design Matters Today with Marty Neumeier

Joining me on todays broadcast of Design Matters is Marty Neumeier.

A designer, writer and former publisher, Marty Neumeier has run his own firm since 1973. After attending Art Center College of Design in Los Angeles, he started Neumeier Design in Santa Barbara, California, and in 1983 opened a second office in Palo Alto to serve clients in the electronics industry. He later combined both offices into a single Silicon Valley operation, which eventually became the leading specialist in retail software packaging. From 1996 to 2001he published Critique, the magazine of graphic design thinking, while continuing to develop packaging and brand icons for Fortune 1000 clients. In 2001 Neumeier relaunched Neumeier Design as Neutron LLC, a pioneer in the field of collaborative brand integration. Neutron is located in San Francisco, California. Over the last thirty years, Neumeier has won hundreds of awards for design and writing, and has become a regular speaker and critic on all matters of design. His book, The Brand Gap is a lively primer on bridging the gulf between strategy and creativity and his latest book Zag, published last Fall, is the ultimate primer on differentiation.

VoiceAmerica is now the industry leader in Internet talk radio, and Design Matters has over 150,000 listeners. We were also voted a "favorite podcast" on IF's Marketing Podcast survey at www.if.psfk.com, and the show is available as Podcasts on iTunes, where over 45,000 people download the show every month. Last week the show was Number 70 in the Top 100 Business podcasts on iTunes as well as a featured podcast on the site.

Design Matters is from 3-4PM EST and you can view the VoiceAmerica Business site and listen to the show from a myriad of locations:

You can go here, through the Sterling link:
http://www.sterlingbrands.com/ListenLive.html

Or you can go here, through the Voice America link:
http://www.modavox.com/VoiceAmericaBusiness/

Or you can go here, through the Designers Who Blog link:
http://www.designers-who-blog.com

Please note that you will need Windows Media Player or the equivalent program to listen in, but you can download the technology for free here:
http://www.microsoft.com/windows/windowsmedia/download/default.asp

Or finally, you can listen to this show, or any of our previous shows, as a Podcast on iTunes, for free. To listen to the Podcasts, you can do either of the following:

Subscribe manually, by going to the iTunes advanced menu, then select "Subscribe to Podcast," then enter the following:
http://www.sterlingbrands.com/DesignMatters/rss.xml as the feed.

Or simply do a search on the iTunes music store Podcast directory for “Design Matters.”

Everyone is welcome to call in live and toll free--the number is 1.866.472.5790.

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Debbie Millman has worked in the design business for over 25 years. She is President of the design division at Sterling Brands. She has been there for nearly 15 years and in that time she has worked on the redesign of global brands for Pepsi, Procter & Gamble, Campbell’s, Colgate, Nestle and Hasbro. Prior to Sterling, she was a Senior Vice President at Interbrand and a Marketing Director at Frankfurt Balkind. Debbie is President of the AIGA, the largest professional association for design. She is a contributing editor at Print Magazine, a design writer at FastCompany.com and Brand New and Chair of the Masters in Branding Program at the School of Visual Arts in New York City. In 2005, she began hosting the first weekly radio talk show about design on the Internet. The show is titled “Design Matters with Debbie Millman” and it is now featured on DesignObserver.com. In addition to “Look Both Ways: Illustrated Essays on the Intersection of Life and Design,” (HOW Books, 2009, she is the author of "How To Think Like A Great Graphic Designer" (Allworth Press, 2007) and “The Essential Principles of Graphic Design” (Rotovision, 2008).

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