Design Matters Today with Doyald Young

Joining me on todays broadcast of Design Matters is DOYALD YOUNG.

Since 1955, Doyald Young has specialized in the design of logotypes, corporate alphabets, and typefaces. He has designed logotypes and trademarks for the industrial design firm of Henry Dreyfuss Associates, California Institute of Technology, University of California at Los Angeles, exhibition catalogs for UCLA’s Clark Memorial Library, The Music Center of Los Angeles County, Mattel Toys, Max Factor, and Vidal Sassoon, and the Prudential Insurance Company of America. With Don Bartels, Mr. Young designed the GE Logo Font for General Electric Company’s corporate identity program. As an associate of International Design Associates of Japan, designed logotypes for over a dozen hotels, including restaurants, bars and amenities: ANA Hotel Tokyo, Hilton International Japan, Tokyo Hilton, Hilton Osaka, Narita Golf Club, Pacific Star Hotel, Guam, Palace Hotel Tokyo, and the 30-story Kintetsu Hotel at Universal City Osaka, and designed The Hawaiian Sony Open logo for Mari Makinami, Design Resource.

His entertainment credits include: Liza Minnelli and Frank Sinatra specials, Disney’s 30th Anniversary Celebration, Harry Connick Jr., k.d. lang, Bette Midler, Prince, The Grand Reopening of Carnegie Hall, The Grammy Awards, The Annual Academy of Country Music Awards, The Golden Globe Awards, The Tony Awards, and the Art Directors Guild logo.

Mr. Young has served as a consultant to Xerox Corporation, Southern California Edison Company, and Bechtel Corporation, designed fonts for Esselte Letraset, Agfa Corporation, Visual Graphics Corporation, and he consulted with Emerson Stern and the Salk Institute on the development of a written American Sign Language alphabet for The National Institutes of Health. For Faidon Design of Gotenberg Sweden, Mr. Young collaborated on the design of Vestia, a securities organization. He is a member of AIGA, and currently teaches lettering and logo design at Art Center College of Design, where he taught lettering, logo design, and typographic basics from 1955 to 1978, then again from 1998. In 2001 Art Center College of Design named him Inaugural Master of the School for teaching and his contribution to the field of art and design.

Mr. Young is the author of Logotypes & Letterforms, Handlettered Logotypes and Typographic Considerations, Fonts and Logos, that addresses basic letter and font structure, typography, and logo design, and The Art of the Letter, published by SMART Papers.

The typefaces designed by Doyald Young include Young Baroque, ITC Eclat and Home Run.


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